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See Microsoft’s New Logo – Compare Old vs. New

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The owner of the world’s most widely used operating system and office software suite has updated its logo for the first time since 1987. The new look is reductionist and modern, abandoning the bold-italic font of the previous logo. It is also the first time that the actual company logo has included a graphic of any kind. Here is what it looks like:

For a refresher, this is what the old logo looked like:

If the new logo seems oddly familiar despite its obvious difference, there are a few reasons. The most obvious is that it incorporates  a straight-lined version of the Windows logo. In addition, the font that they use (Segoe) is already widely used in Microsoft’s promotional efforts.

According to Microsoft, the addition of the familiar Windows colors into the logo is meant to represent the increasingly diverse range of products offered by the software giant.

The company started using the new logo widely on August 23rd. However, they added that the old logo would probably still be seen in various places, since it can take quite some time to fully implement a change like this.

Why the new logo? Jeff Hanson, the general manager of brand strategy, said, “We’re excited about the new logo, but more importantly about this new era in which we’re reimagining how our products can help people and businesses throughout the world realize their full potential.”

In other words, it looks like Microsoft is trying to signal to the world that they are dramatically reinventing themselves for a new era.

Upcoming changes to Office and SharePoint are incorporating methods that have become familiar in the social media world, such as “following” and “liking.” Microsoft is also absorbing the “app” model popularized by smartphones. They are also experimenting with pushing into tablets and a new mobile phone operating system.

What do you think of the new logo? Do you think this is part of a broad scale change in the way the company is doing business?

By SharePoint Blog Editors, Find a Local Microsoft SharePoint Expert

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