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ECM Explained

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In my last post, I discussed the various capabilities of SharePoint, and I’m going to cover each over time.  SharePoint does a lot of things, but one of the key out-of-box functions of SharePoint is content management.  When I mention content management/ECM to clients and prospects, people often wonder what the term is, what, it means, and why it is important.  So let’s dive into the concept of ECM.

What is ECM?

ECM is an acronym for Enterprise Content Management.  There are concise definitions out there, but many find them more confusing than helpful.  I decided to split the acronym up and explain each word in more detail.


Let’s take the word “enterprise” first.  The “E” is in ECM because the content being managed belongs to an organization.  That’s the easy one to figure out.


What is content?  Information, essentially – this content can be documents, images, scanned paper, movies, web pages, or any other information.  The content also has different security/audiences:  it can be internal (policies, procedures, etc.), public (web sites, manuals, instructions), or semi-private (information shared with vendors, partners, etc.).

Organizations have been producing content at an accelerated rate for quite some time, and the future promises…more content!  At some point, all of this information/content gets harder to manage.  Before we talk about managing it, think of this idea:

enterprise content management


Click here to read more about how Enterprise Content Management can help out your organization.


For more information on SharePoint and Enterprise Content Management, contact Avastone Technologies.

By Allen Strelow, AIIM ECM Master, ECM Practice Lead – Avastone Technologies LLC, Microsoft SharePoint Partner – Wisconsin and Illinois

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